The Hawthorne Effect: One More Time

The Hawthorne Effect: One More Time

“The Workplace Is A Social System” Would you like to raise productivity?  Don’t implement a “top-down” initiative.  That’s the simple finding from this Study of […]

Three Easy Steps to Keeping Customers

Three Easy Steps to Keeping Customers

Keeping Customers: Make It Hard to Leave The statistics are compelling: It costs five to ten (10x) as much to get a new customer as […]

The Non-Ideal Customer: A Matter of Training?

The Non-Ideal Customer: A Matter of Training?

Dealing with the Non-Ideal Customer: Get Training for Your People WalMart was said to have two rules that made its customer service top-notch. Rule #1: […]

Keeping Customers: Tap Your Genius!

Keeping Customers: Tap Your Genius!

There Is Genius…Already Inside Your Company! There is genius inside your company that knows better ways to keep your customers.  We think you should tap […]

Creating Mobile App: Coding Is The Easy Part

Creating Mobile App: Coding Is The Easy Part

Thinking of Developing a Mobile App?  Focus on Business Issues Make it easy.  Make it relevant.  Make it interesting.  Make it pay.  That’s what thirty+ […]

Who We Are

We work with leaders in B2B businesses who want to drive down the cost of sales by helping you keep your customers.  We use a research and science-based approach to understand why your customers buy, why they stay and why they leave.  We promise an increase of 5% in customer retention.  A former H-P Director refers to us as “magical.”